Activision Allegedly Rushed Call of Duty: Modern Warfare 3 Development


  • Modern Warfare 3’s disappointing single-player marketing campaign will be attributed to Activision dashing its improvement, resulting in a scarcity of components that might make it attention-grabbing.
  • Critics and followers, notably these accustomed to the older Modern Warfare video games, are unimpressed with Modern Warfare 3’s marketing campaign, describing it as poorly written and missing originality.
  • Activision’s determination to hurry the event of Modern Warfare 3, with a record-breaking quick improvement time of 16 months, might have affected the size and high quality of the sport’s marketing campaign, as mirrored in poor evaluate scores.

Call of Responsibility: Modern Warfare 3 gamers may credit score the sport’s disappointing single-player marketing campaign to Activision’s alleged determination to hurry the sport’s improvement. Call of Responsibility followers discovered Modern Warfare 3‘s marketing campaign wanting, even earlier than it turned publicly obtainable, when in comparison with the unique Modern Warfare trilogy launched round a decade in the past.

Players and Call of Responsibility followers, particularly these of the previous Modern Warfare video games, and critics are typically not impressed with Modern Warfare 3‘s marketing campaign. Many discovered it quick and missing numerous components that might make it attention-grabbing, with Call of Responsibility content material creator TheGamingRevolution even describing it as poorly written and missing rigidity, stakes, and originality. Because of this, some resorted to reviewing bombing the unique Modern Warfare 3, which Activision launched in 2011. Although it is unclear why they evaluate bombed the unique 2011 sport, their emotions about its remake are, and so they may be justified in feeling as such.

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A report from Bloomberg revealed that Activision rushed Modern Warfare 3‘s improvement to fill a niche within the launch schedule after allegedly delaying a sequel to 2014’s Superior Warfare. In line with Bloomberg’s sources, who requested to not be named, Activision executives rebooted the smaller Modern Warfare spinoff they had been engaged on and reworked it right into a full sequel to Modern Warfare 2 as a substitute. The change of plans ate into the builders’ schedule, leaving them with roughly 16 months – the shortest improvement time for a brand new Call of Responsibility sportto work on Modern Warfare 3.


Bloomberg’s sources additionally mentioned that greater than a dozen builders, former and present, thought Modern Warfare 3 was an enlargement to Modern Warfare 2. Some mentioned the plan for Modern Warfare 3‘s improvement was left ambiguous, whereas others declare they had been immediately informed it was an enlargement. Whereas Activision revealed that Modern Warfare 3 was a standalone sport later within the course of, some builders felt betrayed as they had been promised they would not need to work by means of one other quick improvement timeline as they did with Call of Responsibility: Vanguard.

The record-breaking improvement time Sledgehammer builders needed to work on Modern Warfare 3 might have affected the size of the sport’s marketing campaign. Gamers may take 5 to eight hours to complete Modern Warfare 3‘s marketing campaign, although it will possibly fluctuate relying on the problem setting they select and if they’re buying collectibles alongside the best way. Regardless, the poor evaluate scores the sport is getting from critics and avid gamers converse volumes concerning the choices Activision might or might not have made. Whether or not Activision discovered from Modern Warfare 3‘s marketing campaign and can do higher with its sequel in consequence is anyone’s guess.

modern warfare 3

Call Of Responsibility: Modern Warfare 3 (2023)

Set for a November 10, 2023 launch, Activision’s Call of Responsibility: Modern Warfare 3 (2023) continues Captain Value’s story from the 2019 and 2022 video games. 

PC, PS5, Xbox Sequence X, Xbox Sequence S, PS4, Xbox One

November 10, 2023

Sledgehammer Video games


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