eCommerce dates from the 1970s. It was actually made in 1994, when someone bought a Sting CD from NetMarket. Jeff Bezos founded Amazon in 1995, Alibaba Group in 1999, and eBay in 2001. Okay, these are historical facts easily obtained on Wikipedia and other sources. But what about hard-to-find items?
In this post, I will discuss human psychology, marketing, and the eCommerce sector. Whether you’re here to start an online store or just to learn more, keep in mind that the eCommerce market is a jungle, and the jungle is real. Things aren’t automatic, and you’ll have to strive for them.
Why Do People Buy Things? Why Do People Buy New Things?
We admire beauty and comfort. We adore textures, flavors, and fresh starts. Every purchase has a purpose, from groceries to cleaning supplies to clothing. Aside from necessity, there are other causes, most of them emotional.
We are all digital fans now, and online stores offer appealing websites and mobile apps. We rejoice when we find a bargain. We buy things because they are cheap, not because we need them.
When we buy something, we behave in a certain way. A study of behavioral motivation using Maslow’s hierarchy of needs, according to Wikipedia. The Very Well Mind website has a detailed explanation of Maslow’s hierarchy of requirements.
Did You Know?
- The first online shopper was an elderly lady who shopped via TV.
- In 1994, safe internet payments were introduced.
- China, the US, and the UK have the highest eCommerce sales.
- Online buying fits within Maslow’s Hierarchy of Needs.
- Every business revolves around a customer persona. Or should be.
- Product descriptions that are accurate help SEO and build trust.
- Social networking and e-commerce are intertwin REAL STORIES, REAL RATINGS
- Effective email marketing can boost retail sales.
- You must first invest, then double or triple it. The outcomes will be satisfactory if you invest enough on your store.
- Four common eCommerce business models are B2B, B2C, C2 and C2C.
- Among all eCommerce websites, eBay has the most users.
- Bank transfers and prepaid cards are the most popular payment methods.
- Marketing to Generation Z is difficult.
- An omnichannel corporate experience can enhance revenue. People buy items for non-shopping purposes.
- Reviews have a significant role in customer decision-making.
How Emotions Influence Decisions and Sales
Emotions substantially influence shopping behavior. If you want to increase your shop’s sales, you need recognize that decisions are not rational. You can genuinely persuade folks to buy your goods
If something similar happened to us in another situation, we prefer to make decisions depending on our feelings at the time: good or negative. “The setting in which we make decisions influences our views of their outcomes,” adds Neuroscience News.
The Invesp team also wrote a terrific post with real-life examples on how emotional triggers can enhance eCommerce business and sales.
We have hope. We’re going all-in on
Everything is now bought online. They want easy payment options, omnichannel shopping, speedy delivery, and convenience. The ability to buy straight without opening an account and verifying via email, as well as various payment options are all truths of consumer behavior. Put yourself in your customers’ shoes to maximize your eCommerce business.
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